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What Is Online Arbitrage, And How Do You Source Amazon Products From Your Phone?
The short answer
Online arbitrage means you buy a product from an online store at a low price, then resell it on Amazon for more and keep the difference after Amazon's fees. It is the same idea as retail arbitrage, except you source from a website like walmart.com instead of walking into a store, all from your phone.
What does online arbitrage actually mean?
Online arbitrage is retail arbitrage with one change. Instead of walking into a store and buying an item off the shelf, you buy that same item from a website. You find a product selling online for a low price, you buy it, and you resell it on Amazon for more. After Amazon takes its fees, the difference is your profit.
That is the whole model. Buy low, sell higher, keep the difference. It sounds simple because it is simple. The skill is not in some secret trick. The skill is in doing the work of finding products that sell, and then doing it again and again. This is where a lot of people get stuck in paralysis by analysis. They read about it for months and never buy their first unit. Action takers place the order and learn.
If you are brand new to the buy-low-sell-higher model, start with my guide on what retail arbitrage is, then come back here. Online arbitrage builds on the exact same foundation.
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See the masterclassHow is online arbitrage different from retail arbitrage?
The difference is where you source, not how you profit. Here is the quick comparison.
| Retail arbitrage | Online arbitrage | |
|---|---|---|
| Where you buy | Walk into a physical store | Buy from a website like walmart.com |
| How you shop | Drive store to store, check shelves | Shop from your phone, any hour |
| Stock | Runs out fast, deal can be gone tomorrow | Tends to stay in stock, easier to reorder |
| Where products go | You carry them home | Ship to your home or a US prep center |
| Reach | Limited to stores near you | Any online store you can order from |
Both approaches make money the same way. You buy something for less than it sells for on Amazon, and you keep the margin after fees. The retail version means you are physically in the store. The online version means you are on a website. Many sellers do both, but online arbitrage travels better, especially if you are not in the US.
Where do you find products to source online?
You source from regular online retailers, the same stores everyday shoppers use. There are a few reliable places to look:
- Clearance. Items the store is clearing out at a reduced price.
- Rollback or reduced price. A temporary price drop below the usual price.
- Regular price. Sometimes an item at its normal online price still sells for more on Amazon.
- Seasonal. Deals around holidays and events, which matter a lot heading into Q4.
- Wholesale. Buying in bulk from a supplier at a lower per-unit cost.
Do not spread yourself inch deep and mile wide across fifty stores at once. Pick one or two sources, learn them well, and find products that sell. For a full process on picking winners, read how to find products to sell on Amazon.
What is reverse sourcing, and how do you use the Amazon app?
Reverse sourcing means you browse the Amazon buyer app to find existing listings and product ideas, then work backward to find where you can buy those products cheaper online. You are letting Amazon show you what already sells before you spend a dollar.
Open the Amazon buyer app on your phone. Look at categories you understand. See what products are selling, what people are buying, and what listings already exist. That is real demand, sitting right in front of you. Once you spot a product with demand, you go find it on an online store at a lower price. When you find that gap, you have something worth buying.
Too many people have gold sitting on the shelf, meaning ideas and products right in front of them that they never act on. The Amazon app is a free research tool in your pocket. Use it to feed the beast with a steady flow of product ideas.
Why does online stock beat store shelves?
Online stock stays in stock more reliably than a store shelf. When you find a clearance item in a physical store, there might be three left, and tomorrow there are none. You cannot build a repeatable business on a deal that disappears overnight. Online, that same product often stays available, so you can reorder it as it sells on Amazon.
The other advantage is where the product goes. With online arbitrage you can ship to your home, or you can ship straight to a US prep center that inspects, labels, and forwards your products into Amazon. That is huge for sellers outside the US. From Jamaica, I cannot always receive every order at my door, so routing through a US address keeps things moving. If you are setting up from outside the US, follow my guide on how to set up an Amazon account from Jamaica so your account starts in good standing.
How does the profit actually work?
The profit is the difference between what you pay and what you sell for, minus Amazon's fees. Say you buy a product online at a low price. You send it into Amazon. It sells for a higher price. Amazon takes its cut, and what is left over is your profit. You then take that money and buy more.
Keep the fees in mind before you buy anything, because they decide whether a deal is real. Amazon's individual selling plan is about 99 cents per item sold, the professional plan is about 40 US dollars a month, and the referral fee is often around 15 percent and varies by category. Those figures move, so always check Amazon's current fees before you commit. Run the numbers on every product. If the price you can sell for does not cover your cost plus the fees with margin to spare, walk away and find a better one.
You do not need a huge budget to begin. Start with one product that sells, keep the profit, and reinvest. Keep going, keep going. That is how a small start turns into a real business.
Online Arbitrage - Questions
What is online arbitrage in simple terms?
Online arbitrage means you buy a product from an online store at a low price, then resell it on Amazon for a higher price and keep the difference after Amazon's fees. It is the same idea as retail arbitrage, except you source from a website like walmart.com instead of walking into a physical store.
How is online arbitrage different from retail arbitrage?
Both mean buying low and reselling higher on Amazon. The only difference is where you source. Retail arbitrage means you walk into a store and buy off the shelf. Online arbitrage means you buy from a website and have it shipped to your home or a US prep center. Online stock also tends to stay available longer.
What is reverse sourcing on Amazon?
Reverse sourcing means you browse the Amazon buyer app to see what is already selling and to get product ideas. You look at existing listings, categories, and what other sellers offer, then work backward to find where you can buy those same products cheaper online. It is a fast way to spot demand before you spend money.
Where do you find products for online arbitrage?
You source from regular online retailers. Common sources are clearance sections, rollback or reduced prices, regular price items that still sell for more on Amazon, seasonal deals around holidays, and wholesale suppliers who sell in bulk. You browse these online instead of driving store to store looking for markdowns.
Is online arbitrage better than store shelves?
Online sourcing has one real advantage. Store shelves run out and a deal you saw yesterday can be gone today. Online stock tends to stay in stock more reliably, so you can reorder the same product again and again. You also shop from your phone at any hour instead of driving around town.
Do I need to touch the products myself?
Not always. With online arbitrage you can ship products to your home, or you can ship them directly to a US prep center that inspects, labels, and forwards them into Amazon for you. This matters a lot for sellers outside the US, including those of us in Jamaica, who cannot easily receive every order at home.
How much money do I need to start online arbitrage?
You can start small and reinvest. Buy a few units of one product that sells, keep the profit after Amazon's fees, then buy more. Amazon charges fees to sell, so check Amazon's current fees before you buy. Starting small lets you learn the process without risking a large amount up front.
Can I do online arbitrage from outside the United States?
Yes. Many sellers source online from another country and route their products through a US prep center or a US shipping address. You still need an Amazon seller account set up correctly. If you are starting from Jamaica or another country, follow a proper setup process so your account is in good standing from day one.
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